What are you passionate about? By ‘passionate’ I mean things you love, things you are emotionally attached to, things you feel very strongly about and won’t compromise on.
When you look closely, people are passionate about some interesting things: hobbies, causes, sports teams, animals, TV programs, movies and books, among others.
Take animals for instance. Some people are passionate about protecting animals. Their passion ranges from endangered species to habitat protection. Others are concerned with animal cruelty, harmful testing or poor treatment.
Then there are pets: Many pet lovers are more passionate about their pets than their human relationships. They are emotionally attached to their pets, treating them like children. Where there is emotional attachment, passion is at play.
Family budgets may get tight, but they’ll find a way to feed and care for Mittens the cat or Max the dog. If one of them gets sick, they’re going to the Vet. Their food is on the grocery list. Their needs will be met.
I was intrigued by a friend’s recent story about the night they spent in the Animal Emergency Room for their cat who had become very sick. Many hours and $500 later, they brought the kitty home. This particular couple is feeling financial strain like many these days. She’s been looking for a new job for several months after being laid off earlier this year. His employment is stable but not very high paying. For them the $500 was a very unwelcome expense. But they spent it anyway because they love their cat.
If you love something, you don’t compromise on it. You just won’t. If you’re passionate about something, you won’t give it up. That’s why passion is recession-proof.
In the recession economy our country has experienced for the last 1-2 years, I’ve noticed an interesting fact PetSmart is hiring. PetCo is hiring. Pet Food Depot is busy. These companies are stable and growing. Sure, they’ve been affected by the economy, but they’re hiring from the executive offices down to the part-time stock clerk.
Why? Because people love their pets! They won’t compromise that passion.
Here are other examples: Kids’ sports, cable/satellite TV services, high-speed internet services, video games, music, fantasy sports and wireless communications services, to name just a few. Many other hobby and leisure activities could also be on the list. Granted the higher discretionary tip of each of these has seen some reductions, but overall these business segments are growing. Someone may be losing their house to foreclosure, but the last thing to go is their high-speed internet and cable TV connection! They’ve still got a cell phone and their kids are still playing Little League Baseball or AYSO Soccer! You get my point.
Passion rules! Where emotion is involved, recession is irrelevant. People don’t compromise what they’re passionate about. Passion trumps recession. This is why we teach that you must pursue your passions. Why? Because Passion Rules!
Next, we’ll discuss how ‘Passion is Recession-Proof’ for you in Part 2 of this blog.